A marble tabletop with a pink ceramic mug, an unlit white candle, a book open to a scenic photo.

Finally, a cost effective way to move your marketing forward.

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Woman in beige suit holding glasses, smiling, standing against a plain white background.

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A woman with blonde hair and glasses working on a laptop at a round wooden dining table in a minimalist room, with four white chairs and a lamp on a side table.

Let’s get things done, together.

Coalition B offers small to mid-sized businesses the marketing expertise of a seasoned in-house professional without the overhead. Having served as the sole marketing force for various small businesses, I understand the unique challenges of managing limited resources while striving for impactful results.

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Fractional Marketing Mangement Services

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Monthly Retainer Packages

Ongoing marketing support sized to fit your business.

→ Choose from Essentials, Growth, or Momentum Package (depending on how much support you need).

Website Strategy Projects

One-time strategy sessions to clarify your messaging and customer journey.

→ Audit your homepage or map your customer experience in one focused engagement.

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Agency Management

Oversight for your creative partners so you don’t have to play middleman.

→ I help make sure your agency stays aligned, on budget, and on track.

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UGC Content Creation

Relatable, strategic content for Reels, TikToks, and paid campaigns.

→ Let’s create scroll-stopping videos and lifestyle photos that showcase your brand in action.

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Why I Started Coalition B

Many people and agencies offer Fractional CMO services, but I’ve noticed something important. These professionals provide guidance on what to do and how to do it, but after working with small marketing teams and directly with Fractional CMOs, I realized most teams don’t just need guidance, they need someone who rolls up their sleeves and works alongside them to get the job done.

That’s why I started offering fractional marketing management services. It’s a much-needed middle tier for companies without the budget for a full-time marketing team. I’m here to fill that gap.

Many businesses know they need a marketing agency and have the budget, but they struggle with finding the right fit, onboarding, and managing the relationship. I’ve been through this process many times, and my goal is to ease that burden. I come in (as the middle woman) ensuring a smooth, effective partnership between the client and agency.

And personally, I wanted the freedom and flexibility. I recently read a quote that said, “If your business gives you the freedom to go to lunch with your partner or take your kids to school whenever you’d like, you’re already a successful entrepreneur.” :)

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Woman with blonde hair and glasses sitting on a white couch, holding a book titled 'Il Dolce Far Niente' partially covering her face, in a minimalistic, light-colored room.